Tailored Insurance | Who We Are | Conifer Insurance

Effective March 20th, 2019, Conifer has suspended cancellation of policies due to non-payment of premium for clients who indicate financial impact by the recent COVID-19 outbreak and are experiencing trouble making a payment. Additionally, late pay fees have been waived at this time.


Conifer Insurance

A specialty insurance company


Who We Are

Conifer Insurance Company (CIC) is a family business focused on serving niche industries that are overlooked by powerhouse insurance companies. In 2010 CIC was formed by Jim Petcoff who, at the time, already had over 20 years’ experience in the P&C insurance industry. His experience included time working as an independent agent and took him all the way to becoming the CEO of North Pointe Insurance Company (NPIC). While at NPIC, Jim established a skilled team and eventually became the #1 writer of liquor liability in the state of Michigan. Many people from that team have now joined CIC, which has once again established itself as a leader in liquor liability amongst its peers. We strive to be at the forefront of P&C insurance and adapt our services to the ever-changing landscape.

What We Do

Our mission is to exceed our clients’ needs with specially tailored insurance products coupled with exceptional customer service. By identifying insurance markets the powerhouse insurance companies overlooked, we developed customized insurance coverages that provide premium relief, pricing stability, and enhanced coverages to our clients. We provide unique risk management services and continually review business risks to develop new coverages to address those risks. Our size and niche-focus allow us to respond immediately to the needs of our clients both locally and nationally.

Our Mission

Our mission is to exceed out clients’ needs with tailored insurance products delivered with exceptional customer service.


Business Insurance

Conifer Insurance Company provides customized insurance products for industry groups underserved by large national and international insurance companies. Working with your independent agent, we can offer a tailored commercial package policy to fit your business needs.

restaurant business
modern home

Personal Insurance

Conifer Insurance Company provides customized insurance products for your personal home, rental, or vacant property. Working with your independent agent, we can offer a tailored policy to fit your budget and provide the coverage you need.

Our Subsidiaries and Partners

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White Pine Insurance Company logo
Sycamore Insurance logo
Hempguard Crop Insurance logo
Conifer Student Renters logo
Blue Spruce Underwriters logo
Sycamore Insurance logo